Meghan Markle and Prince Harry Pivot Strategies to Redefine Their Global Brand Post-Royal Exit

Meghan Markle and Prince Harry appear to be redefining their priorities and exploring new career paths, as recent actions suggest a pivot in their approach to maintaining their public profile. Royal commentator Richard Fitzwilliams has shared insights into this shift, describing it as a significant change in their strategy post-separation from royal duties.

Speaking to GB News, Fitzwilliams noted, “This is obviously a new tactic. As in every brand, the Sussexes want to promote their brand as best as they can.” The couple has recently undertaken initiatives like Meghan’s involvement in high-profile Hollywood events and Harry’s continued dedication to the Invictus Games.

Fitzwilliams observed, “They have tried something that has worked with the so-called royal tours of Nigeria and Colombia. Then we’ve got the solo engagements, so they are experimenting.” This experimentation is part of their effort to remain relevant and maintain their public image without directly engaging in criticism of the royal family, Fitzwilliams explained.

“The Sussexes need to keep their profile as they can’t attack the royal family at the moment, so now they have to think up new devices.” For Prince Harry, this includes focusing on projects like the Invictus Games, which has been a cornerstone of his public life and aligns with his personal passion for supporting wounded veterans.

Fitzwilliams acknowledged the effectiveness of this endeavor, saying, “There is no question that when it comes to Invictus and the personal touch, this does work, it definitely works with Harry.” Looking ahead, Harry is also set to release his new POLO series, which adds another layer to his growing portfolio. “It depends on what their aim is,” Fitzwilliams added, emphasizing the need for clarity in the couple’s long-term strategy.

Meanwhile, Meghan is taking a more commercial route, immersing herself in Hollywood’s elite circles and developing her luxury brand. This approach not only strengthens her individual identity but also aligns with her pre-royal career as an actress and influencer. Her focus on connecting with Hollywood A-listers reflects her effort to carve out a distinct role for herself in the entertainment and business worlds.

The couple’s individual endeavors highlight a divergence in their professional interests while maintaining their shared commitment to building a global brand. While Harry continues to champion causes close to his heart, Meghan explores opportunities in the commercial and creative sectors.

This new chapter for the Sussexes marks a departure from their earlier public narratives, offering a glimpse into how they plan to balance their personal passions with their evolving roles on the global stage.