Cheryl Fernandez Versini Celebrates Launch Tropical Debut Fragrance
She has a new name, a new husband, a new album and a new place as returning judge on The X Factor, but Wednesday evening was all about the new fragrance as Cheryl Fernandez-Versini attended its exclusive launch party in central London.
The 31-year-old singer looked stunning in a rather apt bridal inspired evening gown as she swept into upmarket restaurant Avenue in St. James’s Street, close to the city’s Green Park. Cheryl – who stunned fans by marrying French restaurateur Jean-Bernard after a whirlwind romance – revealed her nicely toned legs thanks to a generous thigh-length slash, while lace embellishments afforded the gown a decorative flourish. The Geordie star matched it with a pair of stylish nude heels as she momentarily paused outside the venue before making her way inside. Speaking of her new venture, Cheryl admitted she’d har boured a desire to develop her own fragrance since she was a child.
‘A fragrance is something I always wanted to do when I had time to get involved. I finally felt I had the time to really get stuck into it now,’ she said. ‘It’s like every little girl’s dream. When I was a kid, I used to create perfumes with my sister so I’ve been obsessed even from a young age.’ She added: ‘I always liked to smell fresh, clean and floral. This fragrance makes you feel feminine and elegant. I’ve been working on this from scratch – everything from the scent to the bottle design. I didn’t want to just put my name to a fragrance. ‘The inspiration was that fresh feeling when there’s been a storm. I love gold, it just feels very expensive and premium.
‘It’s very me. The smell is not too heavy but it still long-lasting. I always knew what i wanted and what I liked so it was easy for me to create that base straightaway’ In May Cheryl Cole teased fans by posting an image from the advertising shoot for her debut fragrance, Storm Flower, which will be available to buy from August 27. She followed that up on Wednesday with a short clip from the shoot, which finds her sporting a willowy dress while showing off some delicate, Ballerina inspired dance moves in a dramatic sequence reminiscent of the opening credits from a Bond film.
Referring to the new ad, she said: ‘I love it, I’m so excited. I shot the commercial with Rankin who I love. I knew he would capture the things I wanted and help to make it more than a normal perfume ad. The singer has stiff competition as she makes her first foray into an already busy fragrance market, with TOWIE star Sam Faiers‘ new scent beating the likes of One Direction and veteran Britney Spears to become one of the best selling perfume of the year. According to The Fragrance Shop, record numbers of La Bella flew off the shelves, also placing it in the top three biggest selling scents across all ranges. -dailymail
