Roberto Cavalli Takes His Just Cavalli Show To The Streets Of Soho

The fashion set braved a cold snap last night to celebrate a new-and-improved Just Cavalli boutique on West Broadway in Soho.

The brand’s flagship on Fifth Avenue quietly closed its doors a few years ago, but it was for the best, Mr. Cavalli explained to I’m afraid America needed a little more time to appreciate my line. In my store in Milano—oh my God!—they go crazy.”

Getting away from the uptown retail scene was also a priority for him.”I wanted a store in Soho because it’s more young. Uptown you see Prada, Armani, Dolce & Gabbana—they look all the same. If you pass their windows, it’s all the same color, all the same dress. But down here you can actually see something new.”

In the crowd were Roberto Cavalli fans like Heather Graham, who wore a red leather dress, Marjorie “Mad Marj” Gubelmann on the decks, and Bryan Grey Yambao sporting a weather-appropriate Just Cavalli Show parka. Just as the store was nearing capacity,

Security cleared a catwalk for a presentation of the Pre-Fall 2013 collection, all clashing prints and the label’s signature loud, young aesthetic. Freezing temperatures be damned, the runway extended out the door and onto the street. -Style